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- 2020年11月26日 11:42 AM#1793
Making Business Strategy Visible Through Design
by Wally Olins
- Publisher: Harvard Business Review Press
- Genres: design, leadership, business
- ISBN: 9780875842509 (087584250X)
- Language: english
- Release date: October 1, 1990
- Author: Wally Olins
- Format: hardcover, 224 pages
About The Book
In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.
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